Friendly Rich, born Richard Marsella, is a Canadian avant-garde composer/musician from Brampton, Ontario. His music has been featured on CBC and The Tom Green Show.

Rich has composed background music for three seasons of MTV's The Tom Green Show. Since 1994, he has recorded exclusively for his own eclectic record label, The Pumpkin Pie Corporation. Rich has a Masters degree in music at the University of Toronto under the supervision of Dr. Lee Bartel and composer R. Murray Schafer. His main areas of study include musical instrument construction and parade pedagogy.

Friendly Rich has produced and composed seven full-length CDs, whih have been featured on CBC Radio One (five documentaries for Outfront), CBC Radio Two (continuous airplay on Brave New Waves), TFO (VOLT) and Muchmusic (Muchnews, BradTV).

Friendly Rich is the founder and director of the Brampton Indie Arts Festival, an annual event which promotes underground artists, held in February at the Rose Theatre in downtown Brampton. Since 2000, this event has attracted such artists as Nash the Slash, The Nihilist Spasm Band, Ron Sexsmith, Cuff the Duke, Bob Wiseman, John Oswald, Moneen, Scott Thompson, and Hayden.

Friendly Rich and his live ensemble The Lollipop People signed a deal with Hazelwood Records (Germany) to release two albums in Europe. They toured in Germany and Austria with The Great Bertholinis in Spring 2008.